Throughout the past three centuries, Egyptian cotton has prevailed as one of Egypt’s biggest competitive advantages. With an established reputation of being the “best” cotton in the world, its softness, strength and superior characteristics, have positioned products made of Egyptian cotton as the world’s finest.

Egyptian cotton has not gained such a reputation without reason. Egyptian cotton “is” the world’s finest cotton and the following characteristics are what sets Egyptian cotton apart from other natural fibres:

The length of the fibre makes it possible to make the finest of yarns without sacrificing the strength of the yarn

The strength of the fibre makes fabrics more solid and more resistant to stress

Its ability to absorb liquids gives fabrics made of Egyptian cotton deeper, brighter and more resistant colours

Its softness feels like nothing else in the world

Egyptian cotton is hand picked which guarantees the highest levels of purity. In addition, hand picking puts no stress on the fibres – as opposed to mechanical picking – leaving the fibres straight and intact.

All these factors have resulted in Egyptian cotton being by far the best cotton in the world. Fabrics made of Egyptian Cotton are softer, finer and last longer than any other cotton in the world

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